KCB Bank Uganda has announced its sponsorship of Shs. 80 million for the upcoming Pearl of Africa Motor Rally, one of the biggest sporting events on Africa’s motorsport calendar.
The announcement was made today during a press conference held at KCB Bank Head offices in Kampala.
The Pearl of Africa Rally, the 4th African Rally Championship which is also the National Rally Championship is organized by the Federation of Motorsport Clubs of Uganda and will take place from 5th – 7th May 2023, in parts of Jinja, Kakira, Source of the Nile, Bujagali and Kamuli road. It is expected to attract motorsport enthusiasts, officials, international media and competitors from Kenya, Rwanda, Tanzania, Burundi, Zambia, Ivory coast, and South Africa.
Speaking about the bank’s sponsorship, KCB Bank Uganda Head of Marketing and Communications, Diana Komukama Ssempebwa said, “I am happy to announce that KCB Bank is contributing towards the Pearl of Africa rally, one of the most exciting and prestigious sports events on the African motorsports’ calendar.”
“KCB Bank has, for many years supported sports and other people centric initiatives that uplift communities in our country and the East African region. We believe that this sport has a unique way of bringing people together and fostering unity. As such, we saw an opportunity to partner with the Federation of Motorsport Clubs of Uganda to host the exciting Pearl of Africa Rally as a c0-sponsor.”
In a bid to promote local sport in Uganda, KCB Bank is also sponsoring two highly talented Ugandan rally drivers; Oscar Ntambi and Micheal George Mukula Jr. I want to encourage everyone to come out in large numbers and support the rally. Let us make this year’s event a success,” Komukama concluded.
Speaking at the press conference, Dipu Ruparelia, President of FMU said “we appreciate our continued partnership with KCB Bank for these years and together, we hope to develop motorsport in Uganda.”
The KCB Pearl of Africa Motor Rally is an annual event that has been hosted for over a decade, attracting drivers and spectators from all over East Africa and the rest of the world. The rally is also a significant boost to Uganda’s tourism industry, with spectators and participants visiting various parts of the country.